Our campaigns

How We're Changing the System

We’re using our collective voice to engage policymakers and advocate for fairer food systems that centre independent traders. Better Food Traders connects the dots across the UK-wide membership, and brings these issues to light for regional and national level change-makers. We strive to get the people who are making decisions about our food system to hear directly from the people running it.

We also create public-led awareness raising campaigns so that more people choose to support their locally-rooted independent food traders.

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Current Campaigns

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Previous Campaigns

  • (2025) Paid Social

    Beyond the Basket

    Beyond the Basket explored what sets Better Food Traders apart from the supermarkets, looking past price and convenience to the wider impact of where we shop. By spotlighting key issues within the dominant supermarket system and directing shoppers to our retailer map, the campaign helped increase visibility for the sector and nudge more people towards consistent, independent and ethical shopping habits.